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White Paper Detail

White Paper

Leadership Roadmaps for Marketing & Business Development Professionals

By Beth Stetenfeld

posted 12.18.2015 (M & BD)

The top leadership spots in an organization can be challenging to reach, and tend to have a competitive pool of candidates vying for those spots. For credit union marketers whose career development focuses on one day becoming the CMO or the CEO, preparing for leadership at that level is a multifaceted process.

This white paper is part roadmap and part human interest, discussing:

  • the skill sets needed to achieve at the C-Suite,
  • the personal characteristics and traits that help set an individual apart,
  • trends in CMO and CEO career paths and recruiting, and
  • carving out and taking advantage of training, learning, and professional development opportunities.

The paper profiles the professional journeys of several marketers who have attained CMO and CEO roles and is the first in a series of leadership topic-driven white papers the Council is publishing.

This resource is only available to members. Please login to download or explore member benefits and join today

White Papers

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Cross-Council White Papers

Discipline Title Author Date  
 
TECH
 

Leadership Roadmaps for Credit Union Technology Professionals

Beth Stetenfeld 06.15.2016 
 
CFO
 

Overcoming Skills Gaps in Finance and Accounting

Beth Stetenfeld 05.09.2016 
 
M & BD
 

Organizational Alignment & Ownership

Beth Stetenfeld 04.27.2016 
 
TECH
 

Cloud Strategies: Is the Cloud Right for Your Credit Union?

W.B. King 04.15.2016 
 
HR & OD
 

Leadership Roadmaps for Credit Union HR Professionals

Beth Stetenfeld 04.15.2016 
 
OP & SS
 

Leadership Roadmaps for Operations, Sales & Service Professionals

Beth Stetenfeld 03.30.2016 
 
TECH
 

IT Risk Management

Elizabeth Allison 12.29.2015 
 
M & BD
 

Leadership Roadmaps for Marketing & Business Development Professionals

Beth Stetenfeld 12.18.2015 
 
HR & OD
 

ACA 2.0 - The Moving Target

Karen Bankston 12.15.2015 
 
OP & SS
 

Key Elements to an Effective BSA-AML Compliance Program

W.B. King 11.17.2015 
 
CFO
 

The Art of the Turnaround: How Credit Unions Fought Their Way Back

W.B. King 11.16.2015 
 
OP & SS
 

The Role of Branch Manager in Branch of the Future

Laurie Tyler 10.28.2015 
 
CFO
 

Organizational and Development Metrics: Strengthening HR’s Strategic Approach

Beth Stetenfeld 10.27.2015 
 
HR & OD
 

Organizational and Development Metrics: Strengthening HR’s Strategic Approach

Beth Stetenfeld 10.27.2015 
 
M & BD
 

The Role of Marketing in New Member Onboarding

Mark Arnold 10.26.2015 
 
M & BD
 

Developing a Digital Advertising Strategy

Stephanie Schwenn Sebring  10.02.2015 
 
TECH
 

Delivering the Omni-Channel Experience

W.B. King 09.14.2015 
 
OP & SS
 

Performance Evaluation: Setting Goals and Rewarding Achievement

Beth Stetenfeld 08.31.2015 
 
HR & OD
 

Performance Evaluation: Setting Goals and Rewarding Achievement

Beth Stetenfeld 08.31.2015 
 
HR & OD
 

Job Evaluation: Identifying Organizational Needs

Beth Stetenfeld 08.31.2015 
 
OP & SS
 

Job Evaluation: Identifying Organizational Needs

Beth Stetenfeld 08.31.2015 
 
HR & OD
 

Compensation Strategy: Targeting Its Purpose

Beth Stetenfeld 08.21.2015 
 
OP & SS
 

Interview Techniques: Powerful Tools for Successful Staffing

Beth Stetenfeld 08.21.2015 
 
OP & SS
 

Compensation Strategy: Targeting Its Purpose

Beth Stetenfeld 08.21.2015 
 
HR & OD
 

Interview Techniques: Powerful Tools for Successful Staffing

Beth Stetenfeld 08.21.2015