Refreshments during Registration
Sponsored by Kiosk & Display, Inc.
BREAKFAST FOR PRE-CONFERENCE ATTENDEES ONLY
PRE-CONFERENCE WORKSHOP - The Business Behind The Magic Tour
THIS SESSION IS SOLD OUT
The Business Behind The Magic Tour
At the Disneyland Resort
Council members: $250
When Walt Disney unveiled Disneyland® Park to the public more than half a century ago, he established new and lasting standards for Theme Parks, Resorts, and family entertainment. Behind-the-scenes, he was also introducing new rules for business.
In addition to creating a magical environment for Guests, Walt was keenly focused on mastering the art of business. In the end, he determined that creativity/innovation, leadership excellence, quality service, brand loyalty, and selection, training and engagement were the five key principles that would forge an invaluable formula for success. Not only have these time-tested business lessons helped establish Disney as one of the world’s leading brands, but thousands of organizations around the world have also adapted these principles in their own pursuit of excellence.
Intriguing and unforgettable, this unique experience affords you a first-hand view of the invaluable business philosophies of Walt Disney himself. As you witness the day-to-day operation of his first Theme Park, you’ll gain insights into more than 90 years of business principles that can be easily adapted and implemented in your own organization... and inspire your team to new heights.
FIRST TIME ATTENDEE ORIENTATION
Patrick Adams, CEO, St. Louis Community CU, St. Louis, MO
Viral Business: Inspiring Customer Loyalty
Johnny “Cupcakes” Earle, Speaker and Visionary, Opening Keynote
Sponsored by CUNA Creating Member Loyalty
With each new launch the hysteria around the ‘Johnny Cupcakes’ brand continues to conquer the globe. The reaction goes from 10 block queues as anxious fans await for the shop to open to Cupcake tattoos, yes, permanent ones.
In this awe-inducing presentation Johnny will educate you on how you too can create a wave of loyalty and obsession around your products, your business and within your teams through the power of social media & experiential branding.
Key takeaways include:
- Capitalizing on Cut Through: how to stand out in a saturated market
- Your Personal Brand: how everything about your first impression counts
- Experiential Drivers: creating employee, team and consumer experiences that people shout about
- Effective Innovation: taking existing genius and growing it!